My CV: Marketing and Content

Marketing and communications

Master Degrees in: Strategic Brand Marketing and Communications Management – Journalism Bachelor

Multilanguage: Spanish, French, English and Italian

PROFESSIONAL BACKGROUND

Brand and Content MARKETING specialist:    2019-Present EXAPRINT (Montpellier, FRANCE)

  • Develop and implement high-impact marketing strategies, website and e-commerce improvements monitoring market trends and identifying potential areas
  • Lead and execution Inbound marketing strategy
  • Plan and implement multi-channel campaigns, targeted advertising, tradeshows, field events & webinars
  • KPI data report: campaign results, conversion rates, traffic etc. Through marketing data analytics and tools
  • Teams and partners coordination
  • Project and Budget management

 Content/Paid Acquisition Specialist:           2017-2019 EXAPRINT (Montpellier, FRANCE)

  • Implement and develop e-commerce paid acquisition strategies
  • Content Marketing project manager : Landing pages, content pages, magazines and white papers, blog and social media
  • Plan, coordinate and develop B2B Multichannel Paid Acquisition campaigns on and offline
  • Develop benchmarks and goals for each campaign and ensure they are reached.
  • Budget management
  • Generate new ideas and opportunities
  • Create weekly and monthly reports highlighting leads, sales and key benchmarks

Traffic/Social Media Manager SEA/SEO/SMO  2014-2017 EXAPRINT (Montpellier, FRANCE)

  • Plan, coordinate and develop B2B Multichannel digital campaigns (SEA, SEO, SMO, Remarketing, Display…)
  • Implement and develop SEO strategy from the beginning : on page and off page
  • Community Management : plan, build and maintain social media presence in France.
  • Create weekly and monthly reports
  • Reporting, expand and improve KPIs
  • Subsidiaries coordination

PR And communications CONSULTANT:             2012-2013 VK Comunicación (Bilbao, SPAIN)

  • Management of 5 to 10 customers simultaneously: IT and Consummation.
  • PR strategies and media relationships development.
  • Crisis and control strategies implementation: on and off line.
  • Events, press conferences, exhibitions showcases and press tours organization

OTHER EXPERIENCES

–         AUDIOVISUAL PROJECTS MANAGEMENT                         2006 – 2009 Different Medias (Spain)

–         BROADCAST, web and radio CONTENT JOURNALIST    2001-2012 Different Medias (Spain / Italy)

EDUCATION

2015 Master Degree in Brand Strategic Marketing and Innovation

IDRAC Business School (Montpellier, FRANCE)

2014 Master Degree in Advertising and PR Management

ESIC Business School (Bilbao, SPAIN)

2012 Bachelor specialization in Broadcast Media

Universitá degli Studi di Bari (Bari, ITALY)

2006 Bachelor of Journalism

Basque Country University  (Bilbao, SPAIN)

COMPLEMENTARY INFORMATION

Marketing software: Sugar CRM, Marketo, Hubspot,

Marketing applications: HootSuite, SEMrush, Data Studio, GotoWebinar…

MS Office

Video Editor: Avid, Liquid, Sony Vegas Pro & Premiere                 

CMS: WordPress, Joomla                                                                                                                                  

Adobe Creative Suite