Bibliographie : l’image et la stratégie global de contenu

l’image et la stratégie global de contenu

Aguilar, Beatriz. 2015. Socialancer Blog de Redes Sociales y Markting. [En ligne] Fevrier 2015. http://www.socialancer.com/social-media-plan-resultados/.

Arno, Christian. 2011. 5 Tips for Managing Social Media Campaigns across Multiple Languages. Search engine journal. [En ligne] 17 Oût 2011. http://www.searchenginejournal.com/5-tips-for-managing-social-media-campaigns-across-multiple-languages/32023/.

Bergerot, Boris. 2015. Les nouveaux canaux de distribution en B2B et B2C. IDRAC – Cours “Strategie d’acquisition et de la fidélisation”. Montpellier : s.n., 2015.

Bertin , Jacques. 1967. Sémiologie graphique. Paris : Mouton/Gauthier-Villars, 1967. 2713220270.

Black, Joshua. 2014. Shutterstock.com. Shutterstock’s Global Design Trends 2014. [En ligne] janvier 2014.

Bretau, Roger. 2013. Marketing directo. Por qué es importante el marketing de contenidos. [En ligne] 8 Avril 2013. http://www.marketingdirecto.com/punto-de-vista/la-columna/por-que-es-importante-el-marketing-de-contenidos/.

Carnés, José Ignacio. 2013. Master en Dirección de la Comunicación y Gestión de la publicidad. Marketing Digital y Comunicación Interactiva. Bilbao : s.n., 2013.

Cavazza, Frédéric. 2015. http://www.fredcavazza.net/. Panorama des médias sociaux 2015. [En ligne] 29 05 2015. http://www.fredcavazza.net/2015/05/29/panorama-des-medias-sociaux-2015/?utm_content=buffer89e78&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer.

—. 2010. http://www.mediassociaux.fr/2010/05/31/une-definition-du-social-media-marketing/. Mediassociaux.fr. [En ligne] 31 Mai 2010.

Chausse, Louis. 2014. Pourquoi investir dans du contenu web plutôt que dans la publicité. flyconseils.com. [En ligne] 2014 Octobre 2014. http://blog.flyconseils.com/investir-contenu-web.

Citrix. 2014. Slideshare.net. A Day In the Life of the Modern Smartphone User [Infographic]. [En ligne] 20 Fevrier 2014. http://www.slideshare.net/citrix/citrix-mobileusage.

Cohen, David. 2015. Social Times. STUDY: Facebook Page Posts Net 2.6% Organic Reach in March. [En ligne] 22 Avril 2015. http://www.adweek.com/socialtimes/locowise-march-2015/619104.

Cooper, Belle Beth. 2013. Bufferapp.com. How Twitter’s expanded images increase clicks, retweets and favorites. [En ligne] 13 Novembre 2013. https://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it.

Court, David, et al. 2009. McKinsey&Company. The consumer decision journey. [En ligne] Setpembre 2009. http://www.mckinsey.com/insights/marketing_sales/the_consumer_decision_journey#.

Delzio, Suzanne. 2015. Social media examiner. [En ligne] 13 Janvier 2015. http://www.socialmediaexaminer.com/research-shows-metrics-marketers-think-matter/.

Eco, Umberto. 1989. La estructura ausente. Introducción a la semiótica. Barcelona : Lumen, 1989. p. Palabra en el tiempo num. 176. 84-264-1076-6.

eMarketer. 2014. eMarketer. Photos Cluttering Your Facebook Feed? Here’s Why. [En ligne] 21 Avril 2014. http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777/1.

Emarketer.com. 2015. Emarketer.com. Visual Marketing: Creatives Need Data Too. [En ligne] 30 Avril 2015. Lack of time, resources the biggest challenges to creating effective visuals – See more at: http://www.emarketer.com/Article/Visual-Marketing-Creatives-Need-Data-Too/1012417#sthash.umezLbv9.GnCbflo9.dpuf.

Fragmented future. DiNucci, Darcy. 1999. 1999, Print magazine, pp. 32-221-223.

García-Uceda, Mariola. 2011. Las claves de la publicidad. Madrid : ESIC EDITORIAL, 2011. 978-84-7356-801-2.

Global Web Index. 2015. Slideshare.net. GWI Social Summary – January 2015. [En ligne] janvier 2015. https://www.globalwebindex.net/hs-fs/hub/304927/file-2812772150-pdf/Reports/GWI_Social_Summary_Report_Q1_2015.pdf?t=1433772813543&utm_campaign=Trend+Reports&utm_source=hs_automation&utm_medium=email&utm_content=17710638&_hsenc=p2ANqtz-_QW9dmWwK0vU7moiMNK0.

Google. 2011. www.workforce.com. Retourn on Information : improving your ROI with Google Entreprise Search. [En ligne] 2011. http://www.workforce.com/ext/resources/archive_mediafiles/Google_GSA_ROI_WP.pdf.

Grensing-Pophal, Lin. 2012. Social Media in a Global Market. EContent. Octobre 2012. Vol. 35 Issue 8, pp. p20-25. 6p. 1525-2531.

Guerrero, Anna. 2014. How to Design Social Media Images for Brand Recognition. Socialmediaexaminer. [En ligne] 24 Novembre 2014. http://www.socialmediaexaminer.com/design-social-media-images-for-brand-recognition-/.

Guével, Matthieu et Bô, Daniel. 2009. Brand content : Comment les marques se transforment en médias. s.l. : Dunod, 2009. p. 224 . 978-2-10-053379-4.

Guillot, François. 2010. Internet et Opinion(s). Du ROI (Return On Investment) au RONI (Risk Of Non-Investment). [En ligne] 12 aôut 2010. https://internetetopinion.wordpress.com/2010/08/12/du-roi-return-on-investment-au-roni-risk-of-non-investment/.

Gutiérrez Pérez, Francisco . 1976. El Lenguaje total : una pedagogía de los medios de comunicación. Buenos Aires, Argentina : Humanitas, 1976. p. 205. 9789999091817.

Halvorson, Kristina. 2008. A list a part. The Discipline of Content Strategy . [En ligne] 16 decembre 2008. http://alistapart.com/article/thedisciplineofcontentstrategy.

Headley, Megan. 2015. 2015 Social Media Marketing Trends. Simplymeasured.com. [En ligne] Mai 2015. www.simplymeasured.com..

Idoyaga, Petxo. 2002. Licenciatura en Periodismo – Universidad del País Vasco. Investigación en la comunicación de masas. Bilbao : s.n., 2002.

James, Paul. 2006. Globalism Nationalism Tribalism. London : SAGE , 2006. 0 7619 5513 5.

Jefferson, Sonja. 2013. Valuable Content Marketing : How to make quality content the key to your business success. s.l. : Kogan Page, 2013. p. 248 . 978-0-7494-6580-3.

Jolivot, Anne-Gaëlle. 2013. Marketing international. s.l. : Dunod, 2013. p. 128. 978-2-10-059918-9.

Katona, Zsolt et Sarvary, Miklos. 2014. Maersk Line: B2B SOCIAL MEDIA–“IT’S COMMUNICATION, NOT MARKETING”. California Management Review. 2014. Vol. Vol. 56 Issue 3, pp. p142-156. 15p.

Kaushik, Avinash. 2011. Occam’s Razor. Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. [En ligne] Octobre 2011. http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/.

Kissane, Erin. 2011. Stratégie de contenu Web. s.l. : Eyrolles, 2011. p. 86 . 978-2-212-13279-3.

Larson, Kim. 2014. Think with Google. Crear un equipo de contenido ganador. [En ligne] Decembre 2014. https://www.thinkwithgoogle.com/intl/es-es/article/fielding-a-winning-content-team/.

Lectura de la imagen. Ferradini, Sonia et Tedesco, Renée. 1997. 8, Huelva : Grupo Communicar : Colectivo andaluz para la educación en Medios de Comunicación, Mars 1997, pp. 157-160. 1134-3478.

Lee, Kevan. 2014. Buffer Social. A complete guide to creating awesome visual content. [En ligne] 27 Mai 2014. https://blog.bufferapp.com/a-complete-guide-to-creating-awesome-visual-content.

Leibtag, Ahava. 2011. Content Marketing Institute. Creating Valuable Content: An Essential Checklist. [En ligne] Avril 2011. http://contentmarketinginstitute.com/2011/04/valuable-content-checklist/.

Llorens, F.J. y Fuentes, M.M. 2005. Gestión de la Calidad Empresarial. Fundamentos e Implantación. Madrid : Pirámide, 2005. p. 288. 9788436819786.

Lopez, Jen. 2014. Social Engagement Metrics That Matter – Measuring, Tracking, and Reporting FTW. MOZ : SEO software. [En ligne] 13 Fevrier 2014. http://moz.com/blog/social-engagement-metrics-that-matter.

Lovinger, Rachel. 2007. Boxes and arrows. Content Strategy: The Philosophy of Data. [En ligne] 27 Mars 2007. http://boxesandarrows.com/content-strategy-the-philosophy-of-data/.

MacDonald, Steven. 2015. The 5 Pillars of Successful Content Marketing. Content Marketing Institute.com. [En ligne] 15 Janvier 2015. http://www.contentmarketinginstitute.com/author/steven-macdonald/.

Matter Communications, Inc. 2012. Business Wire. [En ligne] 12 Mai 2012. http://www.businesswire.com/multimedia/home/20121205005252/en/#.VS6lTdysUrU. bizwire.c45733549.

Mawhinney, Jesse. 2015. Hubspot Blog. [En ligne] Janvier 2015. http://blog.hubspot.com/marketing/visual-content-marketing-strategy.

Miguel de Bustos, Juan Carlos. 2004. Licenciatura en Periodismo – Universidad del País Vasco. Estructura del Sistema Comunicativo. Bilbao : s.n., 2004.

Mirzoeff, Nicholas. 1999. An Introduction to Visual Culture. London : Routledge, 1999. p. 288. 0415158761.

Moll, Estefanía. 2015. Tendencias del Marketing de Contenidos B2B para 2015. Mas que social.com. [En ligne] 10 Janvier 2015. http://masquesocial.com/2015/01/09/tendencias-marketing-contenidos-b2b-2015/.

Munari, Bruno. 1985. Diseño y comunicación visual: Contribución a una metodología didáctica. Barcelona : Gustavo Gil, 1985. 8425212030.

Narayanan, Madhavan, et al. Oct-Dec2012. Social Media and Business. Oct-Dec2012. Vol. 4 37 Issue, pp. p69-111. 43p. 0256-0909.

Newman, Daniel. 2014. Forbes. http://www.forbes.com/sites/danielnewman/2014/12/23/why-visual-content-will-explode-in-2015/. [En ligne] 23 Décembre 2014. http://www.forbes.com/sites/danielnewman/2014/12/23/why-visual-content-will-explode-in-2015/.

Newscred. 2013. Slideshare.com. 50 Stats You Need to Know About Content Marketing. [En ligne] 14 Juin 2013. http://www.slideshare.net/NewsCred/50-best-stats-presentation.

Nuñez, Vilmq. 2014. Cómo crear una estrategia de contenidos paso a paso. Vilma Nuñez.com. [En ligne] 30 Octobre 2014. http://vilmanunez.com/2014/10/30/crear-estrategia-de-contenidos/.

Peng, Mike W. 2006. Global Strategy. s.l. : Thomson, 2006. p. 464. 978-0-324-31649-0.

Pergolino, Join Maria et Lankow, Jason . 2012. Marketo.com. Visual Content Marketing: Capture and Engage Your Audience. [En ligne] 9 Aôut 2012. http://www.marketo.com/webinars/visual-content-marketing-capture-and-engage-your-audience/.

Prieto Castillo, Daniel. 1999. Apuntes sobre la imagen y el sonido. Provincia de Mendoza : Lumen-Hvmanitas, 1999. 950-724-902-8.

Pulizzi, Joe. 2011. Conntent Marketing Institute. Creating a Content Marketing Team and Workflow Plan. [En ligne] 14 Octobre 2011. http://contentmarketinginstitute.com/2011/10/content-marketing-team-workflow/.

Pulizzi, Joe et Handley, Ann. 2015. B2B content Marketing : Benchmarks, budgets and trends. Content Marketing Institute. [En ligne] 28 Avril 2015. http://contentmarketinginstitute.com/what-is-content-marketing/.

Quigg, Bridget. 2014. Familiar, Timely, and Novel Images Win Fans’ Hearts on Facebook. Simply measured. [En ligne] 31 Decembre 2014. http://simplymeasured.com/blog/2014/12/31/familiar-timely-and-novel-images-win-fans-hearts-on-facebook/.

Regan, Holly. 2014. http://b2b-marketing-mentor.softwareadvice.com/. Study: Images and Photos Most Important for Optimizing Social Media Content. [En ligne] 21 Mars 2014. http://b2b-marketing-mentor.softwareadvice.com/images-photos-most-important-for-optimizing-social-0314/.

Research and Markets. 2014. Global Visual Content Market 2014-2018. Business Wire . [En ligne] 24 Septembre 2014. http://www.researchandmarkets.com/research/xrz3gl/global_visual. bizwire.c57481791.

Richard Lanneyrie, Sophie et Devesa, Brigitte . 2013. Les clés du marketing international. s.l. : Le Génie des Glaciers Editeur, 2013. p. 312. 978-2-84347-869-7.

Shutterstock. 2015. Shutterstock.com. Shutterstock’s Global Design Trends 2014. [En ligne] janvier 2015. http://www.shutterstock.com/fr/trends.

Siegler, MG. 2010. Eric Schmidt: Every 2 Days We Create As Much Information As We Did Up To 2003. Tech Crunch.com. [En ligne] 4 Oût 2010. http://techcrunch.com/2010/08/04/schmidt-data/.

Social Backers Surveys. 2015. Social Marketing Report . [En ligne] 2015. http://www.socialbakers.com/resources/reports/regional/france/2015/.

Social network sites: Definition, history, and scholarship. Boyd, Danah M. et Ellison, Nicole B. 2007. Octobre 2007, Vol. Volume 13, Issue 1, October 2007, pp. 210–230. 10.1111/j.1083-6101.2007.00393.x.

Social network sites: Users and uses. Thelwall, Mike. 2009. 2009, Advances in computers, Vol. 76, pp. 19-73.

Stelzner, Michel A. 2015. Social Media Examiner. 2014 SOCIAL Media Marketing Industry Report. [En ligne] Mai 2015. http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf.

Stone, Marilyn. 2004. International Strategic Marketing : A European Perspective. s.l. : Taylor & Francis, 2004. p. 284. 978-0-415-31417-6.

TechNavio. 2014. Global Visual Content Market 2014-2018. s.l. : http://www.technavio.com/report/global-visual-content-market-2014-2018, 2014. IRTNTR4104.

The Economist Intelligence Unit. 2014. AUDIENCES, GLOBAL CONTENT SURVEY OF BRAND MARKETERS AND THEIR B2B. Economist Group. [En ligne] May 2014. http://missingthemark.ads.economist.com/key-findings.

Usage of content languages for websites. 2015. W3Techs – World Wide Web Technology Surveys. [En ligne] 30 Juin 2015. http://w3techs.com/technologies/overview/content_language/all.

Using Visual Content in your Marketing. Pavel, Ciprian. 2014. 5, Timişoara : s.n., Avril 2014, QUAESTUS MULTIDISCIPLINARY RESEARCH JOURNAL, pp. 164-169.

Valdés, Pau. 2015. Inbound Marketing: ¿Qué es? Origen, metodología y filosofía. Inboundcycle.com. [En ligne] 2015. http://www.inboundcycle.com/inbound-marketing-que-es.

We are Social. 2014. GLOBAL SOCIAL HOW TO MANAGE SOCIAL MEDIA ACROSS CULTURE. We are Social. [En ligne] 18 Oût 2014. http://www.slideshare.net/wearesocialsg/global-social-media-for-brands.

—. 2015. Slideshare. Digital, Social & Mobile in 2015. [En ligne] 20 Janvier 2015. http://www.slideshare.net/wearesocialsg/digital-social-mobile-in-2015?ref=http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/.

Wolny, Julia et Mueller, Claudia. 2013. Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms. Journal of Marketing Management. Avril 2013. Vol. Vol. 29 Issue 5/6, pp. p562-583. 22p.